How custom packaging boxes help you increase your brand’s value?

Custom packaging provides a unique touch to your brand identity. If you want to give customers a feel of your brand, you should go for custom packaging services. Product packaging is one of the most important things for companies to stand out in the marketplace.

A good custom packaging concept always gets the attention of customers as it is one of the best ways to show the quality and concern of the company.  The more recognizable product can get more buyers.

The way of presenting your brand in the marketplace has a drastic impact on your business growth. People always prefer buying products that seem attractive to them at first glance. And it is custom packaging that provides your customers with the real power of your products.

What are custom packaging boxes?

Custom packaging boxes with logo are the boxes your company uses for product packaging and shipping. These packaging boxes tend to differ from standard and generic packaging boxes as they have been specified in their structure, printing, and material by experts of your company.

Custom packaging boxes are comparatively more expensive than standard packaging boxes as they go through a proper procedure of designing and printing. The manufacture of custom packaging boxes requires extra effort and money from the company which is why they are capable to beat the generic packaging boxes.

Types of custom boxes

Different types of custom boxes are used according to the need and the product shipment. Here are the different types of custom packaging boxes.

Paperboard boxes

These types of custom boxes are sturdy and lightweight that can be cut into a specific shape. Solid bleached sulfate boxes (SBS), Coated unbleached kraft boxes (CUK), and Chipboard paperboard are three popular types of paperboard boxes.

You can use any of these types of paperboard boxes according to the need of the hour, as every type has its own benefits in packaging and shipping.

Rigid boxes

Rigid boxes are comparatively expensive as they are made of condensed paperboard. This thick material provides them with extra strength which is why rigid boxes are used to pack costly things i.e., phones, shoes, jewelry, etc.

Corrugated boxes

Usually known as cardboard boxes and used to deliver products over miles. Their flute size decides how much compression resistance will be provided to the product.

Paper bags

Paper bags are very eco-friendly packaging materials and they are the earliest packaging materials. Paper bags are very easy to customize as well as easy-to-use packaging materials.

Why custom packaging is important for your brand?

Custom packaging is a crucial part of every product-based business and here are some of the major benefits of custom packaging.

1. Custom packaging increases the awareness of your brand and creates an effective image of your brand in the marketplace. It is a unique way of advertisement of your brand other than the television and newspaper.
2. Custom packaging is an eco-friendly alternative to traditional packaging. In custom packaging, recycling materials are used to save the environment from toxins and it also helps in waste reduction. Many companies use recyclable eco-friendly paper material for the production of paper packing bags.
3. Introduction of new packaging boxes with different themes always fascinates the customers and reduces the boredom factor of dealing with the same package again and again. This strategy provides value to your brand as it starts being noticed by the customers.
4. Secure and quality packaging reduces the possibility of damage, especially the fragile products need extra care during packaging and shipping. If your brand is capable of providing secure packaging it will urge your customers to buy again from the brand.
5. Great packaging services build trust between the customer and the brand which is the major concern of any brand.

How to choose the perfect custom packaging for your product?

When it comes to saving your products in the form of good packaging you should pay heed to some important things that will provide you with the utmost benefit of product packaging.

The selection of your product packaging is equally important as important the product. The right packaging not only receives the customer’s attention but also helps to save the product during the transformation.

Here are some tips that will make your selection of perfect custom packaging easy for you.

Consider your budget

Determining the scope of your budget is the first step to planning for customized packaging. Things get easy when you expect them under the budget. Before selecting the materials, searching for a designer, and booking transportation, make sure you have all the resources to pay.

Designing

After managing the budget, hire designers that can give life to your theme in the form of an attractive design. while creating a design, never ignore your target audience and the actual purpose of your product.

Shape and size

The shape and size of your product is also important factor when you look forward to a customized packaging box. You can end up the deal with an economy package if you are aware of the actual shape and size of your product i.e., you can pair four small-size products in two customized packaging boxes rather than packaging them in four different boxes.  

Sustainability of materials

The market is full of different kinds of packaging materials but a smart selection of materials for your products can reduce the extra cost of money.

Prefer the selection of material that goes perfectly with your target customers and your product. Flexible films and E-commerce packages can be good options for your products or you can choose according to the product and customer requirements.

Transportation

In this digital era people don’t bother to go to the market rather they prefer to make online orders. So, shipping products has become a vital part of any business, and it works best under a transportation facility.

Apart from the customer’s ease, good transportation is also important for the company to avoid any breakage of the product. The safe delivery of the product reduces the risk of replacement of damaged products.